Website Redesign and Content Application

Written By Nida Rashid

Product Work

  • Audited previous website pages and created new site structure to streamline content and utilize reusable components in Contentful.

  • Setup dynamic tagging to create personalized content for paid members.

  • Set baseline reporting for site tracking (Google Analytics).

Outcomes

  • Increased website revenue through custom advertising components.

  • Improved community engagement through personalized content.

  • Launched product within 6 months and $250,000 budget.

Tech Stack: Contentful CMS, Fullstack Ruby on Rails (React Front-End), Postgres Database, Salesforce Database, Salesforce Stream API, ElasticSearch, Hubspot, Third-party SAML API

Nida Rashid
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